I am always thrilled to sit with energetic entrepreneurs who are inspired by their business concept and eager to take next steps. There is an unquenchable optimism that I find so refreshing and powerful when so much of what we hear and see is negative these days.
So, when I met a young, motivated, professional woman at a PR 101 seminar who is about to launch a very exciting niche catering concept I could not have been happier to help.
We spent several hours working on how she can launch and sustain her business from unknown to gotta try using a clever and meaty PR strategy.
We worked through what is news, who might be interested, how to get stories to the right outlet and the right reporter, the strength of social media for her endeavor, how to measure success, and came up with a year’s worth of timely ideas and next steps that she can manage on her own.
I am just sure that Taste This! will be very successful. But more than that, I am sure that my new friend will always be successful because she recognizes that taking a bit of time to learn something new from a professional is a sure path to fewer mistakes and better results. And after all, who has the time to make avoidable mistakes these days?
How can this experience apply to your situation? Isn’t it time you learned a little something new that can help your business too?
