Good Better Best –What is good to do, better to do and best to do? Well, that depends on your goal doesn’t it? In other words, if you don’t know where you are going any path will get you there.
Start by defining where you are going by stating your goals. Those goals set your priorities for how you will spend your time and exactly what you will do during your available work hours.
Speaking of hours, there are only so many hours in the day even if you choose to work all 24 of them. So, first step is to decide what is good, better and best for how to spend your time even with well stated goals.
Here is how it works: I have a goal of finding one new paying client who wants help with his PR efforts this month while maintaining my current client base and keeping everything balanced and working smoothly. I now know specifically what I want to achieve, by when and the surrounding context for my business.
Now I make a plan, specify the steps I will take, where to look, do I need to create anything to send out or provide to existing clients, etc. With a plan and logical steps listed, now I schedule my time – say an hour a day devoted to finding one new PR client. I also keep that goal front and center when I am out and about this month and work at it until I have achieve my goal.
Remember, to take break these things into steps. Break your work into a logical order by asking, what is best to do today? Keep your focus on on achieving priority goals with steps, a time line and measures attached. If there are other things on your to-do list that are not helping you achieve your goals, dump them or delegate them to someone else. They are not contributing to your goals therefore, they are not something you should be bothering with right now.
